In Cinnamoroll's origin story, a white dog flew down from the skies one day and was discovered by a female Cafe Cinnamon worker. The 'I.Cinnamoroll' brand depicts an alternate world that poses a what-if question: What if Cinnamoroll had not met the Cafe Cinnamon worker on that fateful day? The 'I' in the title stands for both the English first-person pronoun 'I' and the Japanese word 'ai' (love), and it represents the brand's theme of taking care of one's own body and mind. (Source: ANN)