Cocona is an average middle schooler living with her grandmother. And she who has yet to decide a goal to strive for, soon met a strange girl named Papika who invites her to an organization called Flip Flap. Dragged along by the energetic stranger, Cocona finds herself in the world of Pure Illusion—a bizarre alternate dimension—helping Papika look for crystal shards. Upon completing their mission, Papika and Cocona are sent to yet another world in Pure Illusion. As a dangerous creature besets them, the girls use their crystals to transform into magical girls: Cocona into Pure Blade, and Papika into Pure Barrier. But as they try to defeat the creature before them, three others with powers from a rival organization enter the fray and slay the creature, taking with them a fragment left behind from its body. Afterward, the girls realize that to stand a chance against their rivals and the creatures in Pure Illusion, they must learn to work together and synchronize their feelings in order to transform more effectively.

After resolving the problems in the Labyrinth Kingdom, Love Momozono and her friends live a happy life and continue their dance training. Suddenly, the town children's toys start to go missing and the girls agree to help find them. Love Momozono's stuffed rabbit then comes to life and tells the Cures that the Toymajin is responsible. The Fresh Pretty Cure cast then travel to the Kingdom of Toys to save the day! (Source: bakabt)

Love Momozono is a 14-year-old student at Yotsuba Junior Highschool that tends to care more for others than for herself. One day she visits a show of the famous dance unit Trinity and decides to become a dancer, too. On the same event, subordinates of the Labyrinth Kingdom show up who want to collect the unhappiness of the audience. Love gets the power to change into Cure Peach and fights them. Soon after, she is joined by her good friends Miki, who is Cure Berry, and Inori, who becomes Cure Pine. (Source: ANN)

Fine and Rein are sent to the Royal Wonder Academy on the Royal Wonder Planet in order to study to become better princesses. They plan to make many friends, but unfortunately, the competition and cold nature of the students and teachers make things impossible. The twins also become Universal Princesses when touching the legendary Soleil Bell, releasing two angels named Pyupyu and Kyukyu to help aid them. Unfortunately, an evil force manifested in a painting doesn't seem to be satisfied about the Universal Princesses... (Source: ANN)