High school first year Yuu Yuutani has always been a good girl, following the rules, helping out around her house, and generally going through life unnoticed. From afar, she reveres her upperclassman and the school's Public Decency Officer, Atori Mizutori, and desperately wants her attention. When she realizes that the best way to get Atori to notice her is to be a delinquent, she begins to dress differently: she dyes parts of her hair a bright red, wears clips on her ears to resemble piercings, and attaches jumbo erasers to her shoes to give them thicker soles. Despite Yuu's best efforts and even with the advice of her natural born delinquent friend Suzu Suzukaze, all of her plans to be a bad girl go awry. Still, Yuu manages to befriend Atori and pledges to spend as much time as possible together, not knowing there are others vying for Atori's attention. In the process, Yuu has also gained the attention of the school's self-proclaimed idol, Rura Ruriha, filling her once-invisible life with more attention than she may be able to handle.

As a white mage, Lloyd is constantly looked down on by the hero party's arrogant leader, Allen, who eventually expels him on a whim. Despite being the former student of a legendary mage, Lloyd wanders the city helplessly for days, unable to find a new party in need of a supporting member. However, Lloyd's fate takes an unexpected turn when Yui, the leader of a S-rank group of adventurers, pleads with him to join her party on a mission dear to Yui's heart. Although Lloyd keeps downplaying his abilities, he eventually accepts Yui's aggressive offer. Warmly welcomed by his new allies, Lloyd may have just found the perfect place where his magical prowess will be rightfully valued.

Toto has been dreaming about adventuring with other people for as long as he can remember. Despite his hero title, he still remains without allies due to his timid personality. Therefore, when three women: Ciel, Anemone, and Goa suddenly request to join him, Toto is overjoyed. Unbeknownst to him, they are all assassins assigned to eliminate him! While Toto resolves to protect his would-be killers, the women fight over who can finish off the hero. As Toto remains oblivious of his new party members' true intentions and finds himself passing out every time he gets flustered, the four of them embark on their peculiar adventure into the greater world.

The Shaderan family has fallen on hard times, and the avaricious and callous baron and baroness will stop at nothing to regain status. They favor their beautiful daughter Anastasia, hoping to marry her into wealth, while they treat the second daughter, Marie, no better than a servant. Years of abuse have convinced Marie that she is truly undeserving of love and attention. On Marie's birthday—used as a ploy to showcase Anastasia—Marie meets Count Kyros Granado, who is immediately charmed by Marie and her knowledge of his culture. Believing Anastasia to be the one he fell for, Kyros proposes via letter. But Anastasia tragically dies on her way to marry him. Forced to take Anastasia's place, Marie becomes Kyros' fiancée, just as he originally intended. Although Marie terribly lacks confidence, Kyros gently helps her find her worth, awakening her to her own beauty and the true meaning of being loved.