Tired of being looked down upon for her unattractive appearance, middle schooler Lim Jugyeong turns to the transformative powers of makeup. First, she experiments with BB cream, lip tint, and eyeliner; then she begins using mascara, double eyelid glue, and colored contacts. Before she knows it, Jugyeong goes from being a girl who is bullied for her ugliness to being praised as a high-class beauty. Constantly surrounded by those who adore her goddess-like appearance, Jugyeong can now live a more than comfortable life at school—she simply has to keep her bare face a secret. However, everything changes when the new transfer student, Lee Suho, enters her life. Not only does the handsome Suho become immediately popular among their peers, but in a chance encounter, he also becomes the only classmate of Jugyeong's to see her face beneath the makeup. With her reputation on the line, Jugyeong must do whatever it takes to hide the truth about her appearance from the rest of her classmates. But the more time she spends with Suho, the more Jugyeong finds herself questioning whether one's true beauty lies solely in their looks.

Yumehara Nozomi, a regular student, finds a magical book called the Dream Collet in the library and meets Coco and Nuts, two creatures from the Palmier Kingdom. They plead with Nozomi to restore their world, which has been destroyed by an organization called the Nightmares, by completing the Dream Collet and finding the 55 Pinkies to make any wish come true. Meanwhile, the Nightmares are moving into the real world. Once Nozomi agrees to help, Coco and Nuts transform her into the magical girl Cure Dream and turn four fellow students into her Pretty Cure team. (Source: ANN)

Yume Nijino has been accepted into Four Stars academy, home of the beautiful and talented S4 idol group. She and the other newcomers are determined to discover their talent, with a choice of specializing in beauty, singing, dancing, or drama. A tough road lies ahead of them, and they must rely on each other to overcome their weaknesses and develop their unique strengths. At the first-years' opening performances, Yume performs stellarly but faints and is unable to remember being on stage at all. Struggling to find her talent, she meets Rola Laura Sakuraba, and the two develop a friendly rivalry, working together to learn and improve. Though they have their differences, all the students share the same goal: to become the next S4 idol. But hard work and determination, along with teamwork, are needed if they want to join the elite S4.

There is a rumor doing the rounds in Harajuku: somewhere in the back streets of Ura-Harajuku, a witch and her mysterious shop serve those whose wishes have gone unheard, giving them an opportunity to unlock their hearts' greatest desires. Believing this to be an ideal arrangement, the proud apprentice witch Nina strives to fulfill her customers' wishes while her power and influence grow accordingly. However, not all wishes are meant to come true—and not all of them lead to a happy ending. As Nina is compelled to peer deeper into the human psyche, she soon discovers the dark side of a witch's obligations, and her ambitions begin to clash with her wish to comfort the entire world.