Madoka Kaname and her best friend Sayaka Miki are ordinary middle school students in the city of Mitakihara. But one day, they encounter a strange cat-like creature named Kyuubey, who claims he can grant them one wish. In exchange, they would become magical girls and fight against evil perpetrated by witches. A veteran magical girl in the area, Mami Tomoe, decides to show them how to hunt witches, while the mysterious transfer student Homura Akemi warns them to not take Kyuubey's deal, though she refuses to say why. However, after witnessing the brutal reality of fighting witches, the girls decide it may be safer to decline Kyuubey's offer. But when another magical girl arrives in the city and Sayaka decides to make a wish to help the one she loves, things quickly escalate as they are confronted with the harsh truth behind their powers and the ultimate price of their wishes.

After the Ice Queen brings eternal winter to the land of Nariadia, the only hope to restore balance is to gather human warriors and give them the power of Naria crystals. For this reason, Animaru has chosen the middle schoolers Urara, Inaho, and Hanabi as warriors. The girls, however, are much more focused on mocking the events happening around them and trying to earn money as idols. When the Ice Queen's familiars appear, they use the Ice Mirror to trick the girls into performing ridiculous skits. Will Urara, Inaho, and Hanabi ever step up and embrace their roles as magical girls, or will their antics prove too distracting to themselves?

Every day, Aya Asagiri thinks about killing herself. She is bullied relentlessly at school, and at home, her older brother Kaname physically abuses her to relieve the academic stress put on him by their father. One night, as she lies awake wishing for death, a mysterious website called Magical Girl Site appears on her laptop, promising to give her magical powers. At first, she dismisses it as a creepy prank, but when she finds a magical gun in her shoe locker the next day, she doesn't know what to believe. Deciding to take it with her, she soon runs into her bullies once again. But this time, desperate for anything to save her, she uses the gun—and her assailants are transported to a nearby railroad crossing, where they are run over. Aya's conscience is unable to handle the fact that she murdered two of her classmates with magic, and she desperately tries to understand the situation. However, when she finds herself in trouble again, she is saved by Tsuyuno Yatsumura, a classmate who can use magic to stop time. This duo has a lot to do: not only do they have to fight alongside and against other magical girls, but they also need to uncover the truth behind the website and the apocalyptic event known as The Tempest that is soon to occur.

There is a small village called Jimuna on the continent of Jamu Jamu. This village is home to a girl named Kukuri. She is the last descendant of the Migu Migu Tribe. She is raised by an old witch who teaches her the secret magic of the tribe, but Kukuri is not a good student. In the same village lives a boy named Nike. He has been raised by very strict parents. They discipline their son to become a brave hero of the village. Nike himself does not want to be a hero at all, but he grows up to become a mighty boy. One day the king of the village, Kodai, recruits troops to fight against the ruler of the darkness, Giri. Kukuri and Nike are accepted. The two children, the strong but reluctant hero Nike, and the eager but unskilled little witch Kukuri, set out on a wonderful journey full of adventures and friendship. (Source: Nippon Animation)